work / PRJ_008 作
Life of Coco
A wellness store where product education does the selling, without slowing the path to purchase.
- platform
- Shopify
- sector
- Health & Wellness
- timeline
- 9 weeks
- live
- [to confirm]
Brief
A coconut-based wellness brand with a problem common to the category: the product needs explaining, but explaining it usually costs you the sale. The brief was to educate without adding friction.
Build
Content-rich product pages with educational modules built into the purchase path rather than bolted on beside it, so that learning about the product and buying it happened in the same place.
Scope: content strategy, theme development, conversion optimisation.
Result
[DRAFT — the live site published no measurements for this project, only a one-word label. Replace with real outcomes before launch: conversion rate, time on product pages, or repeat purchase rate. Do not publish this section until the numbers are verified.]
services used 業