work / PRJ_010 作
Gorras Vaqueras
A niche cap retailer where the challenge was making a large range of near-identical products searchable.
- platform
- Shopify
- sector
- Fashion
- timeline
- 7 weeks
- live
- [to confirm]
Brief
A western-style cap retailer with a catalog problem: hundreds of products that differ only slightly. Customers knew what they wanted but could not describe it well enough for a standard store search to find it.
Build
Search and filtering built around how customers actually describe the product — style, material, colour, shape — so the range could be narrowed in seconds rather than browsed page by page.
Scope: search and filtering, catalog organisation, theme development.
Result
[DRAFT — the live site published no measurements for this project, only a one-word label. Replace with real outcomes before launch: site search usage, zero-result searches, or conversion. Do not publish this section until the numbers are verified.]
services used 業